Sessions from 2020- Library Advocacy and Funding Conference

Celinda Lake - The Mood of the Nation in the times of COVID-19 and Black Lives Matter and the Role of Libraries

As the country prepares for a historic election in November 2020, Americans are continuing to navigate the implications and effects of this unprecedented time in American history – consisting of a global pandemic, record-high unemployment rates, and tense race relations.

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Tiffany Todd - The Dynamic Power Of Political Mail

How can political mail be more dynamic?

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Shawn Kemp - Using Facebook to Build community with ActionSprout

How to use ActionSprout (which is free for libraries) to connect with more people on a daily basis.

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James Rachlin - Plan Ahead for Your Libraries Financial Future

It's most common for libraries to budget a year at a time, but this year plans got derailed as COVID19 forced Directors and Boards to deal with the challenges, uncertainty and fears of interrupted revenues. Would better financial preparation have helped you know how well your library was positioned to withstand the virus?

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Daarel Burnette - What impact will the coronavirus have on school spending?

The coronavirus has had a devastating impact on states' income and sales tax revenue, inevitably sending budget cuts to more than half the nation's districts

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Anna Beyerle - Defining your audience: Identifying and targeting the individuals you want to reach

Every business is based around their audience. A brand doesn’t exist without its audience, and your audience guides so many of your brand decisions.

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Kosi Harris - The Best Publicity Practices To Promote Your Library

Libraries are under increasing pressure to connect with the media and to generate publicity that will attract attention, create interest, and win support for their libraries and programs.

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Caitlin Donnelly - Strategies for Nonpartisan Civic and Voter Engagement Activities

Non-political doesn't mean non-participation because there are plenty of ways to engage voters and advocate for a cause without wading into risky political territory.

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Kimberly Gordon - Brand Strategy Made Easy: Start Marketing Your Library Today

Marketing your library can feel daunting. Even overwhelming. You know you need to do it, but aren't sure where to start, or what channels to use, or how to even know if you're doing it right.

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Paul Westcott - What is voter & enhanced political data and how is it used?

Voter data has been used in campaigning for more than 100 years, but in the last decade, it has exploded as a critical tool for campaigns and advocacy efforts. Learn the basics of what's available as well as some of the ways it's possible access and utilize these powerful datasets.

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Sade Dozan - The Power of Resource Building: Institutional Support & Fundraising Component

The key to effective sustainability is ensuring your organization is well equipped to weather all the changes that may come.

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John Rowley - 8 Principles for Running A Modern, Digital Library Campaign

Many library campaigns and political initiatives aren't run or managed by sophisticated and professional political operatives. Instead, they're typically people in the community who simply want to see their library improve.

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Allison Ehrich Bernstein - Leading With Your Mission: From Good Messaging to Great Rhetoric

When you talk about your work, what do people hear?

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Ashlee Sang - Personas In Action: Define Your Audience To Develop Your Message

Your patrons, donors, and advocates are the lifeblood of your institution and mission, so it makes sense to keep them at the center of all your communications. That’s where persona development comes in.

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Peter McCarthy - Aerio as Platform for Revenue Diversification and Community Engagement

Learn about Aerio. A platform enables the swift creation of white label bookstores to help you raise more money.

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Nora Benavidez - Ambassadors of Truth: How Librarians Can Help Save Our Democracy This November

The spread of disinformation threatens the fabric of our democracy, and public trust in the press is declining. As we head toward a national election this fall, PEN America believes it is vital to equip the public with the knowledge and skills to become more discerning news consumers, fit to defend themselves against disinformation.

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Emily Gover - Make your messaging stick: Why video is your best tool to craft memorable experiences for the issues that matter most

They say a picture is worth a thousand words, which begs the question: How much is a video worth?

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Sorcha Rochford - How to organize your community digitally to enact change with NationBuilder

Your library website should do more than just provide content.

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Kyle Shannon - Using Video Storytelling to Get Political

Your ability to tell the stories of your library and its value is more important than ever.

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Mauricio Ayon - Grassroots community organizing and labor unions

During this session you'll learn how to build a campaign that is inclusive of organized labor, grassroots community groups, and BIPOC organizations to advance an agenda.

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Arnold Kling - The Three Languages of Politics

In our day, political rhetoric seems intended to demonize those with whom we disagree, rather than to try to persuade them. This session will discuss my book, The Three Languages of Politics, which analyzes the rhetorical patterns of progressives, conservatives, and libertarians.

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Kim Crowder - 10 Quick and Dirty Tips For Those Ready To Become An Inclusion Marketing Pro

Now more than ever, it is imperative that libraries understand the power of marketing in ways that truly connect with all audiences.

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Paige Faulkner - A Fair for Everyone - Increasing Revenue With Follett Book Fairs

With our Fair for Everyone approach, Follett Book Fairs offers a variety of fundraising opportunities for any school, large or small.

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Chris Hayler - Winning Levy's and increasing funding with paid phones

In this session we will go through all of the ways that you can use paid phones to help win tax levies and influence elected funders.

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Robyn Moore - Navigating Public Library Project Financing and Debt

This session will focus on various ways to navigate the debt markets to access funds for ongoing capital repairs, new library construction or renovations.

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Gail Perry - Fundraising for Major Gifts: Anyone Can Do It If You Just Ask Permission

Learn how to approach donors right now - in 2020. What do they want? What trends are we seeing? Discover how to ask for support during COVID times. Understand why today's donors value libraries and what you have to offer the world.

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Abby Levine - Advocacy in an Election Year

This training will help groups understand the do’s and don’ts of lobbying and engagement during an election year and the various ways to avoid pitfalls of this advocacy work.

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Kristin Murphy - Politics Isn't a Dirty Word: Be an Effective Advocate in a Time of Uncertainty

How can you best leverage your voice to ensure your library has the resources it needs for the future?

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Justine Sarver - Getting a Seat at the Table: How c3 / c4 coalitions advance policy and funding

Join Justine Sarver and John Chrastka for a conversation about the power, impact, and importance of polict Tables and learn how library leaders who want to be at the Table should position their organizations and associations for coalition work.

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Shelby Kerns - Fiscal Condition of the States

The National Association of State Budget Officers (NASBO) is projecting a 20% decline in state tax revenues during the ongoing COVID Crisis.

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Alvin Irby - Small Windows and Broken Mirrors: Cultivating the reading identity of Black Boys during an age of wokeness

In this session, award-winning social entrepreneur, educator, and comedian Alvin Irby explores ideas for helping Black boys identify as readers and for increasing out-of-school time reading among Black boys.

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Panel - Unlocking CSR for Libraries: How Corporate Social Responsibility Partnerships Can Add Capacity for Your Mission

Join us for a panel about how corporations identify the issues they fund, what they look for in effective mission-aligned partner organizations, and how to evaluate your library or organization's profile as a potential partner.

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Panel - K-12 Funding in the COVID Crisis

Join representatives of the Association of School Business Officials International (ASBO); the Council of Chief State School Officials (CCSSO), and NEA, National Education Association for a panel forecasting the future of education funding and discussing what policies could mitigate the worst impacts.

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David Gravina - Using a data-driven rapid-response approach to level up your digital advocacy game

In this session we'll look into the strategic and tactical effectiveness of online calls to action, including how you can grow your supporter and email list through petitions and build engagement and impact through more sophistcated actions.

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Mark Richard, Ph.D. - Data: A Friend of the Library

In this presentation we will discuss a data strategy for libraries interested in locating external donors.

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Facebook and Instagram - Engage with Your Community on Facebook and Instagram

At a time when it’s hard to engage with your community in person, Facebook and Instagram are powerful platforms for raising awareness and keeping people informed.

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Kristen Melek - Raise More Money Through Virtual Fundraising

With the ever-changing non-profit world now more than ever it is important to connect with your supporters virtually. From engaging via emails, social media, live streaming, mobile bidding, or text-to-give there are many opportunities to communicate. We will cover the importance of virtual fundraising via mobile bidding, pre-recorded presentations, live streaming, and text-to-give.

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Leslie Datsis - Building A Marketing Plan for Your Next Project Launch

Launching a new project, initiative, or campaign can sometimes feel overwhelming, especially if you are juggling multiple roles in an organization.

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Dave Schenone - Empowering digital fundraising through the power of reading

This session will focus how organizations like yours can take advantage of digital fundraising tools and techniques to promote a reading challenge that is focused on raising money and reaching the mobile fundraiser

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Jessica Rafuse - Accessibility @ Microsoft

You'll leave this session understanding that people with disabilities are talent that will enrich every aspect of your organization.

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Claire Humphreys - Dismantling toxic workplaces: How to shape the culture of your mission-driven organization

In this session, Rachel Renock, Co-founder and CEO of Wethos, will dive into the tactics, tools, and strategies employed to build a workplace that revolves around empathy and collaboration.

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Anjelica Triola - Building brand advocates: Tips and insights from big brands, adapted for small orgs

In this session, you'll get insights into the tools and frameworks that big brands like Patagonia, Nike, and Google use to attract brand advocates.

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John Miyasato - Canvassing for a Cause

In Canvassing for a Cause, John Miyasato will discuss: Best practices, Different kinds of canvassing and what has worked for EveryLibrary

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Joshua Starr - American Attitudes Towards Public Education: Findings from the 2020 PDK Annual Poll

In this session, Dr. Joshua P. Starr, CEO of PDK International, will present the results of the 2020 PDK Poll of the Public's Attitudes Towards Public Education.

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Rachel Ramjattan - The Art of Fundraising: Becoming an Inspirational Fundraiser

During this workshop Rachel Ramjattan, best-selling author of No More Duct Tape Fundraising: The Nonprofit Leader's Guide to Becoming an Inspirational Fundraiser will teach you what inspires donors to give

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Jasmine Worles (NDTC Trainer) - How to Connect with Voters through Personal Stories

Whether you’re running for office, working on a campaign, or building your local party’s or organization’s infrastructure, you need to connect with your voters.

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Jonny Svenningsen - Peer-to-Peer: Why you should be texting and how to do it effectively

Texting is quickly becoming a preferred method of communication; it certainly is the most effective.

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Selah Pomeranitz - Building movements and raising money: Online fundraising best practices for right now

During this session, digital fundraising experts from ActBlue, a nonprofit organization that builds online fundraising tools, will help show you how to build an online fundraising program that empowers your supporters to take action online to support the movements and organizations they care about.

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Sessions from 2020

Your conference registration will also give you full access to sessions from our 2020 conference!