The key to effective sustainability is ensuring your organization is well equipped to weather all the changes that may come.
A key part of development in this capacity is growing your institutional leg of funding to support your diversified fundraising strategy! Institutional grant-making can occur through an array of entities, but in particular for libraries, building foundation, corporation, and small-business support are essential. In this session, we will review best practices for aligning your organization with these types of institutions; prospect and fundraising landscape assessments; the components to a strong proposal template; and how to set your library up for success through strong relationship-building tactics.
When you talk about your work, what do people hear?
Good messaging allows you to connect with listeners on their own terms, while letting your voice and passion shine through—and a great presentation makes sure your audience is as excited as you are about what you have to say. In an era when attention spans are short and takeaways are limited, making your point effectively is critical, but it's often too easy to get caught up in process, jargon, and the wrong details. When you can speak in a way that your audience connects with, though, you win supporters and advance your cause. In this session, we'll cover how to define what you do—and, just as importantly, why you do it—in language that educates and engages your audience, as well as how to achieve a compelling, natural presentation style that works.
Marketing your library can feel daunting. Even overwhelming. You know you need to do it, but aren't sure where to start, or what channels to use, or how to even know if you're doing it right.
Have you ever asked yourself:
- Does my library need an Instagram page? TikTok? Facebook? Pinterest?
- Do I need to create content? And what kind?
- How do I get more people in the door? And participating in more events?
- And most importantly: How do I make sure I'm building support for the funding my library deserves?
In this session, I'll teach you how to take a strategic approach to set your library apart from the others, and then tell that story consistently and creatively across all of your marketing channels.
In my session, you'll learn how to:
- Craft a brand story
- Differentiate from competitors
- Build a marketing plan and determine a budget
- Launch, test, optimize your channels
My curriculum will be easy to digest and incredibly actionable. You won't find any esoteric musing, corporate jargon, or theoretical advice in this session.
You'll walk away with a solid plan for solving current marketing challenges while making smart decisions to ensure you can reach your future business goals.