This session will provide: (1) The basics of who, what, where, when and how to establish a strategy for a political digital media campaign, (2) Finding and working with a vendor, (3) Media buying techniques, and (4) Audience targeting options.
Adam E. Hyland
Adam E. Hyland is the founder and principal of EccaNova, a strategic online ad trading desk. He is also Co-Founder and Partner of The Juggernaut Project, an opt-in email acquisition firm dedicated to helping Democratic campaigns and progressive organizations grow their opt-in email community of potential donors, activists, volunteers and voters.
Adam founded EccaNova in 2010 after a career in political field strategy and community organizing. He is an innovator in the area of online community mobilization. With over twenty years of experience as a professional political strategist he has worked on a range of campaigns from Township Trustees to international Heads of State.