Anjelica Triola - Building brand advocates: Tips and insights from big brands, adapted for small orgs

In this session, you'll get insights into the tools and frameworks that big brands like Patagonia, Nike, and Google use to attract brand advocates.

In this session, you'll get insights into the tools and frameworks that big brands like Patagonia, Nike, and Google use to attract brand advocates. Anjelica Triola, a brand and business consultant with 12+ years experience working across consumer, tech, political, and advocacy groups, will share her process for creating great experiences throughout every touchpoint in an audiences journey. You'll walk away with real practical suggestions for how to attract the right people, how to develop meaningful two-way relationships, and how to let research guide your mission.


Learn to brand your library and build support from your community at LAFCON

Anjelica is currently the Director of Marketing for Wethos, a tech platform that streamlines operations for independent creative studios. Over the past 12 years, she’s developed innovative digital content and consumer experiences for Facebook, Adidas, HP, and more. In 2017, she founded Creative Caucus to connect designers, directors, and copywriters from top ad agencies to electoral campaigns that needed support. In 2018, she served as Chief Strategy and Creative Officer for a progressive millennial-targeted Congressional campaign in NYC. Now, Anjelica writes, speaks, and consults for brands that want to get political without being partisan, and teaches Democratic political leaders how to engage digital natives to create a younger, more diverse electorate.

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