Learn the basic advertising channels available to communicate your message and how to integrate them into a more comprehensive strategy. We will talk about broadcast television, cable, radio, and digital advertising and how to amplify their effectiveness through targeting and earned media (publicity) strategies. We will tell you the basics of how advertising time is purchased, targeted, and the basic differences between the channels.
Bud Jackson is strategic communications consultant and award-winning media consultant who has produced hundreds of broadcast television, cable, digital, radio and outdoor advertising campaign for companies, advocacy organizations and political campaigns. Bud provides expert general strategic advice in integrated efforts that utilize message development and testing, data and targeting, earned media, paid media and grassroots activism. He is the former president of the American Association of Political Consultants MidAtlantic Chapter.