Content Marketing is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. And it begins with an obsession of understanding the answer to one question: “What is my audience thinking?”
This session is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. This session shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak and start answering. Be seen as an authority, not just another advertisement. This session describes a fresh approach to marketing and the beginning of big things for your business.
Eric Pratum is the COO of human business consultancy, Bigwidesky. His organization specializes in orienting organizations around innovation by helping them transform and build their staff and audience base around the unique value that human beings can bring to their work.