Advocacy: The Lessons Learned and the Next Steps. Advocacy is a planned, deliberate, sustained effort to develop understanding and support, incrementally, over time. But to what end? And how? By what measures? Drawing on his research in political influence and evidence from advocacy efforts, Dr. Haycock outlines the rethinking necessary to be successful. We all know Einstein’s maxim -- insanity is doing the same thing over and over and expecting different results – so why do we do it?
Ken Haycock is Executive Director of Better Boards. Better Communities, helping not-for-profit boards to have greater impact. He has been an award-winning educator (teacher, principal, senior education official) and elected politician (school board president, municipal councilor). He is also an honorary research professor at the University of Southern California and professor emeritus and former administrator at the University of British Columbia and San Jose State University. A prolific writer and speaker, Dr. Haycock has been honored by many national and international professional and scholarly associations. His current focus is on influence in political decision-making, governance and leader development. As the first in his family to complete primary school, Dr. Haycock is a strong advocate for education for personal choice and social mobility. He also holds graduate degrees in Business (MBA), Education (MEd) and Library and Information Science (AMLS).