Emily Gover - Make your messaging stick: Why video is your best tool to craft memorable experiences for the issues that matter most

They say a picture is worth a thousand words, which begs the question: How much is a video worth?

They say a picture is worth a thousand words, which begs the question: How much is a video worth? For many years, creating video content required a specialized skill set, often limited to those working in television, film, and media.

Just as social media commoditized video over the last 5-10 years, video creation has become increasingly democratized, too. Now, anyone can create visually engaging and memorable video content, often with few to no technical skills needed. Investing in a video strategy is the strongest way to capture the attention (and memory) of your audience. In this 30-minute session, you’ll learn why video is the best way to communicate and capture the attention of your community (and not just because many of us are consuming more digital media at home). We'll also cover strategies, best practices, and tactical tools that you can use to create and share your own videos to amplify your organization’s message ⁠— and reach your community where they are.

Topics covered will include:

  • Research findings on the science behind video as it relates to retention and memory.
  • Best practices for creating a professional look at home (or in your library or office)
  • Live streaming vs. video conferencing: How to choose which format aligns with your goals, mission, and message
  • Free and budget-friendly tools, gear, and resources you can try today to get started with using video at your organization

Learn to build support for the funding that your library deserves with amazing sessions like this and more at the Library Advocacy and Funding Conference.

Emily is a writer, content marketer, and library lover. Currently, she tells stories and creates content at Vimeo, the world’s leading professional video platform and community, with over 150 million members worldwide. Prior to Vimeo, she spent 6 years working in education technology at EasyBib.com and Flocabulary, overseeing content and events. She’s spoken at SXSWedu, FETC, the Library 2.0 Conference, and numerous state library conferences. Her writing, editing, and ghostwriting has been published in School Library Journal, The Huffington Post, Forbes, and EdTech Digest. While she’s carved out a career in marketing and tech, librarianship and community are at her roots, having spent 5 years serving as a public and academic librarian in both New York and Georgia. She maintains a deep interest in information literacy. A SUNY alumna two times over, she earned her M.S. in Information Science from UAlbany and B.A. in English from Stony Brook University (go Seawolves!). She lives in the Seattle area with her better half and sprightly Golden Retriever.