We're excited about the growing list of conference sessions at the Library Advocacy and Funding Conference! Check back often to see what new sessions we're adding!

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Conference Program Preview:

Kim Crowder - 10 Quick and Dirty Tips For Those Ready To Become An Inclusion Marketing Pro

Now more than ever, it is imperative that libraries understand the power of marketing in ways that truly connect with all audiences.

No time for blunders, patrons are looking to us to carry messages forward and provide them with information that connects deeply with who they are.

Join Kim in learning powerful tips to move this forward immediately. It doesn't have to be complicated, but it does need to work. This session is all about empowering you with the tools to build an inclusive marketing campaign that impacts audiences. You'll see how to build an inclusive campaign from start to finish. Get ready to to grow, learn, and implement these tools today!

Kim Crowder has been featured by Forbes twice, where she was named an Anti-Racism Educator Your Company Needs Now.

Alvin Irby - Small Windows and Broken Mirrors: Cultivating the reading identity of Black Boys during an age of wokeness

Due to COVID-19, distance learning and virtual programming have become the new norm for many library systems and school districts. With less in-person access to educators and librarians, vulnerable child populations such as Black boys face severely limited book access and a potentially devastating lack of academic support.

In this session, award-winning social entrepreneur, educator, and comedian Alvin Irby explores ideas for helping Black boys identify as readers and for increasing out-of-school time reading among Black boys. As the Founder and Chief Reading Inspirer at Barbershop Books, a nationally recognized literacy program, Irby has raised awareness about the important of same-sex reading role models and child-centered reading experiences.

Attendees will learn strategies for increasing Black boys' intrinsic motivation to read and explore common barriers to reading success among Black boys.

Sade Dozan - The Power of Resource Building: Institutional Support & Fundraising Component

The key to effective sustainability is ensuring your organization is well equipped to weather all the changes that may come.

A key part of development in this capacity is growing your institutional leg of funding to support your diversified fundraising strategy! Institutional grant-making can occur through an array of entities, but in particular, for libraries building foundation, corporation, and small-business support are essential. In this session, we will review: best practices for aligning your organization with these types of institutions; prospect and fundraising landscape assessments; the components to a strong proposal template; and how to set your library up for success through strong relationship-building tactics.

Facebook and Instagram - Engage with Your Community on Facebook and Instagram

At this session you'll learn directly from the Government, Politics and Advocacy team at Facebook and Instagram! At a time when it’s hard to engage with your community in person, Facebook and Instagram are powerful platforms for raising awareness and keeping people informed. Join us for a virtual training to learn about the latest tools, creative best practices and resources that advocacy groups can use to connect and engage using Facebook and Instagram features for Government, Politics and Advocacy. in this session we'll also focus on Facebook and Instagram best practices, tools, and strategies for creating ads and fundraising for your organization.

Allison Ehrich Bernstein - Leading With Your Mission: From Good Messaging to Great Rhetoric

When you talk about your work, what do people hear?

Good messaging allows you to connect with listeners on their own terms, while letting your voice and passion shine through—and a great presentation makes sure your audience is as excited as you are about what you have to say. In an era when attention spans are short and takeaways are limited, making your point effectively is critical, but it's often too easy to get caught up in process, jargon, and the wrong details. When you can speak in a way that your audience connects with, though, you win supporters and advance your cause. In this session, we'll cover how to define what you do—and, just as importantly, why you do it—in language that educates and engages your audience, as well as how to achieve a compelling, natural presentation style that works.

Kristen Melek - Raise More Money Through Virtual Fundraising

A great new up and upcoming way to collect funds for your cause is virtual fundraising presentations. Whether done professionally or in house, it is a great way for your supporters to connect with you and participate in what you would have previously done in person. Presentations can be created to go live so your audience engages right along with you or it can be pre-recorded for you to use throughout the year during your different asks. These presentations can include slide shows, pictures, video messages from your staff or beneficiaries, live-streaming, music, graphics, and more. Just think anything you did in front of a crowd at your event you can still deliver the same message on camera to reach even more potential donors. Live streaming allows your audience the ability to watch and listen to your guest speakers, messages from your staff, a live auction with your auctioneer, entertainment, classes, raffle drawings, anything you can think of to make your presentation meaningful and fun! There are many different free ways to live-stream an event via Facebook Live, YouTube, some mobile bidding providers, Instagram Live, and Periscope to name a few. The part that you may need assistance on is putting everything together for a seamless transition. That is where Bidding Buddies can help. We know it can be challenging already gathering things for an auction, raffles, guest speakers, timelines, graphics, and content so we are here to put all your ideas into a smooth and effective presentation.

Marsha Donat - Ballot Measures as a Tool for Advocacy

There are many ways that your library, 501c3 or C4 organization can help support ballot initiatives for the library or take other political action. Join the Ballot Initiative Strategy Center to learn how you can utilize ballot measures as at tool - even if you're a 501c(3) organization - to move your advocacy goals forward and create a more equitable and just society.

Joe Kapp and Chris Wood - The Advocacy and Entrepreneurship Alignment

Issue advocacy organizations and innovative start-ups face similar challenges in building an audience and identifying and connecting with stakeholders or supporters. Successful advocacy organizations must be rooted in addressing the interests of their communities. Entrepreneurs, likewise, only succeed when their solutions or services legitimately address problems for customers. In this panel, you will hear from Chris Wood, Executive Director of the issue-advocacy organization LGBT Tech, and Joe Kapp, President & CEO of the National Center for Resource Development, for a discussion with EveryLibrary’s executive director John Chrastka about the six core principals of effective leadership and organizational alignments. Whether you are looking to develop a new idea within an existing organization to visioning a new approach with a new organization or business, their insights are engaging and actionable.

Mauricio Ayon - Grassroots community organizing and labor unions

During this session you'll learn how to build a campaign that is inclusive of organized labor, grassroots community groups, and BIPOC organizations to advance an agenda. You will also learn the important elements of community organizing, power mapping, and power-sharing that benefits the community. You will learn tips on how to bring sometimes opposing groups to support a pro-library agenda where values are aligned and shared.

Jonny Svenningsen - Peer-to-Peer: Why you should be texting and how to do it effectively

Texting is quickly becoming a preferred method of communication; it certainly is the most effective. Like all things there are good text campaigns and very bad intrusive ones. In this session we will take you through the basics of text campaigns to examples of the current “art of the possible”. How texting actually work, best practices, the value (necessity) of “opt-in”, how to move from one-way communication, to conversation and to driving actions such as volunteering and donating, where to start with texting, and a few other tips & tricks on how to make your text campaigns more effective.

Celinda Lake - The Mood of the Nation in the times of COVID-19 and Black Lives Matter and the Role of Libraries

As the country prepares for a historic election in November 2020, Americans are continuing to navigate the implications and effects of this unprecedented time in American history – consisting of a global pandemic, record-high unemployment rates, and tense race relations.

In this time of crisis, it is imperative that our leaders at the federal, state, and local levels, along with community members, set an agenda and allocate a corresponding budget that prioritizes the public’s best interests on the issues of health care, education, economic security and opportunity. Access to public and private libraries are integral to community development as well as to employment and educational opportunities, and it is time to recognize their fundamental roles in communities and fight to make sure they receive adequate support.

Jasmine Worles (NDTC Trainer) - How to Connect with Voters through Personal Stories

Whether you’re running for office, working on a campaign, or building your local party’s or organization’s infrastructure, you need to connect with your voters. We’re here to help! How can you do this when you can’t meet in person?

You will learn the following in this training:

  • Practice using the story of self framework
  • Recognize how to tailor your story

David Gravina - Using a data-driven rapid-response approach to level up your digital advocacy game

Digital actions, from basic petitions to selfie actions and more – are now ubiquitous in politics. In this session we'll look into the strategic and tactical effectiveness of online calls to action, including how you can grow your supporter and email list through petitions and build engagement and impact through more sophistcated actions. David Gravina is the founder of Do Gooder, one of the leading digital advocacy platforms, and he will share Do Gooder's vision for data-driven real-time campaigning through case studies from EveryLibrary and other progressive campaigners from around the world. He'll also preview of some of the latest tools being rolled out to support online actions in a pandemic-impacted world where we need to meet on the net as much as on the streets.

Arnold Kling - The Three Languages of Politics

In our day, political rhetoric seems intended to demonize those with whom we disagree, rather than to try to persuade them. This session will discuss my book, The Three Languages of Politics, which analyzes the rhetorical patterns of progressives, conservatives, and libertarians. I argue that each political tribe has a distinctive way of characterizing issues. Progressives, in their rhetoric, frame issues in terms of oppressor groups and oppressed groups, and they characterize those who disagree with them as favoring the oppressors. Conservatives, in their rhetoric, frame issues in terms of civilization or barbarism, and they characterize those who disagree with them as sending us down the road to barbarism. Liberarians frame issues in terms of liberty or coercion, and they characterize those who disagree with them as seeking to control the lives of others through the power of government.

I will spell out this model and give examples of issues where each tribe uses its preferred framing. This helps to explain how our rhetoric tends toward demonization rather than persuasion.

This leads to the question of why we gravitate toward demonization rhetoric rather than persuasion rhetoric. There are a number of psychological theories that might help to explain or tribal behavior.

This in turn leads to the question of whether demonization has gotten worse in recent years, and if so, why? I will discuss cultural changes and the role of new media in shaping the environment for political rhetoric.

Tiffany Todd (USPS) - The Dynamic Power Of Political Mail

How can political mail be more dynamic? This presentation will explain how to effectively use USPS products and services to increase the responsiveness of political mail.

Selah Pomeranitz - Building movements and raising money: Online fundraising best practices for right now

In the last few months, we've seen organizers all over the country scale their work in order to meet the changing needs of their communities. Nonprofit organizations have an important role in keeping this work sustainable so that frontline organizers and activists can continue to fight the impact of the pandemic, combat anti-Black institutionalized racism, and build healthcare and education systems that work for all of us. Small-dollar donors are an important part of this work, forming a powerful base of supporters who are ready to get involved and help your team reach your organizing goals. During this session, digital fundraising experts from ActBlue, a nonprofit organization that builds online fundraising tools, will help show you how to build an online fundraising program that empowers your supporters to take action online to support the movements and organizations they care about.

Kimberly Gordon - Brand Strategy Made Easy: Start Marketing Your Library Today

Marketing your library can feel daunting. Even overwhelming. You know you need to do it, but aren't sure where to start, or what channels to use, or how to even know if you're doing it right

Have you ever asked yourself:

  • Does my library need an Instagram page? TikTok? Facebook? Pinterest?
  • Do I need to create content? And what kind?
  • How do I get more people in the door? And participating in more events?
  • And most importantly: How do I make sure I'm building support for the funding my library deserves?

In this session, I'll teach you how to take a strategic approach to set your library apart from the others and tell that story consistently and creatively across all of your marketing channels.

In my session, you'll learn how to:

  • Craft a brand story
  • Differentiate from competitors
  • Build a marketing plan and determine a budget
  • Launch, test, and optimize your channels

My curriculum will be easy to digest and incredibly actionable. You won't find any esoteric musing, corporate jargon, or theoretical advice in this session.

You'll walk away with a solid plan for solving current marketing challenges while making smart decisions to ensure you can reach your future business goals.

Paul Westcott - What is voter & enhanced political data and how is it used?

Voter data has been used in campaigning for more than 100 years, but in the last decade, it has exploded as a critical tool for campaigns and advocacy efforts. Learn the basics of what's available as well as some the ways it's possible access and utilize these powerful datasets.

John Rowley - 8 Principles for Running A Modern, Digital Library Campaign

Many library campaigns and political initiatives aren't run or managed by sophisticated and professional political operatives. Instead, they're typically people in the community who simply want to see their library improve.

You don't need world class campaigners to help your library win. In fact, some of the most effective political advocates, campaign managers, and leaders of issue efforts are not experienced political hands or grizzled political insiders. So, if you're just starting out, what are the key skills to have, whether this is your first or 40th ballot campaign or effort to use grass roots communications to get political leaders to do the right thing?

Anna Beyerle - Defining your audience: Identifying and targeting the individuals you want to reach

Every business is based around their audience. A brand doesn’t exist without its audience, and your audience guides many of your brand decisions.

But often, organizations don't have a clear view of their audience. And in turn, it's hard to make marketing decisions about where to be present, where to allocate marketing dollars, and how to speak to your audience. Our Defining Your Audience session will be a deep dive into defining exactly who your audience is, and how to reach them. We will cover:

  • How your audience influences your brand and marketing decisions
  • How to audit your existing marketing efforts to see if you're reaching your audience
  • A guide to creating audience profiles
  • How to segment your audience by using demographics and purpose-driven objectives
  • How to create content catered to your audience

Caitlin Donnelly: Strategies for Nonpartisan Civic and Voter Engagement Activities

This session will explore the rules around voter engagement and how to stay inside the lines regarding IRS restrictions on election related activities. Many organizations don't realize how much they can do to further democracy and help the community they serve to participate in voting and elections and advocate for a cause, ballot measure, or political position. By helping people get registered, educating them about the voting process - like how to find their polling place or apply for a mail in ballot - and important dates, and making voting a visible part of your organization's culture you can help close participation gaps and create a more representative electorate. One major strategy for engaging voters is making sure they understand what will appear on their ballot.

Nonprofit organizations can also take a stand on things like ballot measure questions and causes in the community, including putting out statements regarding their stance and doing some direct lobbying of voters. This session will cover multiple tactics for ballot measure advocacy and address how far organizations can go (and how much they can spend) advancing their position on questions that appear directly on voters' ballots and to advocate for causes and issues within their communities.

Kosi Harris - The Best Publicity Practices To Promote Your Library

Libraries are under increasing pressure to connect with the media and create publicity that will attract attention, generate interest, and win support for their libraries and programs.

Understanding media and publicity can be a daunting task, but with the right public relations plan in place, you can reach more of your community and promote your library in a way that builds support from your local community members.

In this session, you'll learn how to:

  • How to set realistic publicity goals in 3-6 month increments
  • How to identify spokespeople in your library that can be introduced to media
  • How to write a press release
  • How to create and execute a successful public relations strategy
  • Best ways to nurture relationships with writers and publications after a story is published
  • How to collaborate with local influencers to gain publicity

Daarel Burnette - What impact will the coronavirus have on school spending?

The coronavirus has had a devastating impact on states' income and sales tax revenue, inevitably sending budget cuts to more than half the nation's districts.

In this session, Daarel will review some of Education Week's coverage of this current recession, talk about some of the budget cutting strategies states and districts are using, and what practitioners can expect next.

Shawn Kemp - Using Facebook to Build community with ActionSprout

How to use ActionSprout (which is free for libraries) to connect with more people on a daily basis.

Learn how to monitor local stories and fight mis-information as a trusted source of factual info. Tap the power of social actions to build an active community of contactable supporters. Monitor and moderate comments to inspire productive and inclusive conversations. Learn how to use the exclusive EveryLibrary topic feed to find articles worth sharing.

Paige Faulkner - A Fair for Everyone - Increasing Revenue With Follett Book Fairs

With our Fair for Everyone approach, Follett Book Fairs offers a variety of fundraising opportunities for any school, large or small. Whether you choose to bring a pop-up bookstore to your school or host an online event, we can help you create a unique experience perfect for your school community.

Follett Book eFairs is a great way to fund raise for your school online, giving families and their loved ones near or far, the opportunity to participate. With a wide selection of titles kids want to read and simple set up, you can get an eFair up and running in five minutes, or spend a little more time and add book recommendations. Our rewards are simple and straight forward with no confusing point conversions. A great way to promote literacy in a digital space or a great way to promote literacy while providing a low touch environment.

Follett Book Fairs offer a fun, bookstore experience with a huge selection of titles that reflect your students’ interests and backgrounds. And with our online companion fair, families that can’t attend in person can explore our expanded offering online. Add our simple set-up, generous rewards and a focus on literacy with fewer non-book items and you will see the difference.

James Rachlin - Plan Ahead for Your Library's Financial Future

It's most common for libraries to budget a year at a time, but this year plans got derailed as COVID19 forced Directors and Boards to deal with challenges, uncertainty, and fears of interrupted revenues. Would better financial preparation have helped you know how well your library was positioned to withstand the virus?

Using the impact of COVID19 as an example, this session will discuss what it takes to be financially resilient, how to identify different types of financial threats, and the appropriate response. We'll also discuss the importance of forecasting financial performance three, five or more years ahead of time, and how a financial projection can be used to expose your library's strengths and weaknesses. Most importantly, a projection can show where trends are taking you, so you can make modest course corrections over time rather than waiting until a problem gets too big to handle.

Ashlee Sang - Personas In Action: Define Your Audience To Develop Your Message

Libraries exist to serve people.

Your patrons, donors, and advocates are the lifeblood of your institution and mission, so it makes sense to keep them at the center of all your communications. That’s where persona development comes in. Before you can get clear on your message, you need to know exactly who you’re aiming to reach and impact.

The clearer you are on your ideal audience and the stories you want to tell them, the easier everything else will come together in your outreach. In this actionable, people-centric session, you will:

  • Understand demographics vs psychographics
  • Learn how to build an audience persona
  • Discover how to leverage personas for your needs By having personas in your marketing toolbox, you’ll save time, avoid confusion, and increase support.

Peter McCarthy - Aerio as Platform for Revenue Diversification and Community Engagement

Aerio is a platform that enables the swift creation of white label bookstores. It is a book marketing and sales platform designed to give users multiple avenues to directly engage with their audience and share their important message. As a library, you can create community-specific collections, support community-wide reading initiatives, enable fundraising via online book sales, and more.

Aerio integrates direct-to-reader book marketing tools and an intuitive online bookstore with your website, blog, social media and other online platforms and it helps to boost your book promotions strategy and grow your audience so you can sell more books online and raise more money for your library.

In this session you'll learn how to use Aerio to raise more money for your library, Friends groups, or Foundations.

Nora Benavidez - Ambassadors of Truth: How Librarians Can Help Save Our Democracy This November

The spread of disinformation threatens the fabric of our democracy, and public trust in the press is declining. As we head toward a national election this fall, PEN America believes it is vital to equip the public with the knowledge and skills to become more discerning news consumers, fit to defend themselves against disinformation.

Recognizing the urgency around targeted disinformation in the election context, librarians can be powerful stewards of public trust with the potential to help communities make sense of what they're seeing online this fall. Reaching communities -- often riddled with distrust of media and institutions in our society -- can be difficult. To help empower librarians with the tools to engage members of their library communities on these nuanced topics, PEN America will lead an interactive workshop session about the powerful role librarians can play in the lead-up to the November election as "ambassadors of truth" to help civilians make sense of what they see online.

Emily Gover - Make your messaging stick: Why video is your best tool to craft memorable experiences for the issues that matter most

They say a picture is worth a thousand words, which begs the question: How much is a video worth? For many years, creating video content required a specialized skill set, often limited to those working in television, film, and media.

Just as social media commoditized video over the last 5-10 years, video creation has become increasingly democratized, too. Now, anyone can create visually engaging and memorable video content, often with few to no technical skills needed. Investing in a video strategy is the strongest way to capture the attention (and memory) of your audience. In this 30-minute session, you’ll learn why video is the best way to communicate and capture the attention of your community (and not just because many of us are consuming more digital media at home). We'll also cover strategies, best practices, and tactical tools that you can use to create and share your own videos to amplify your organization’s message ⁠— and reach your community where they are.

Topics covered will include:

  • Research findings on the science behind video as it relates to retention and memory.
  • Best practices for creating a professional look at home (or in your library or office)
  • Live streaming vs. video conferencing: How to choose which format aligns with your goals, mission, and message
  • Free and budget-friendly tools, gear, and resources you can try today to get started with using video at your organization

Sorcha Rochford - How to organize your community digitally to enact change with NationBuilder

Your library website should do more than just provide content.

Your communication program should use a tool that enables you to build support for library funding and engage the community in a way that builds political power and influence to help you increase engagement and support from your community. This is what NationBuilder can help you with and more.

NationBuilder is best in class software for leaders. Unlike any other solution, the NationBuilder platform is fully-integrated with every tool and functionality you need to lead--no separate website, database, email, social media marketing, separate event software, nothing. And that isn’t just convenient. It’s the difference between retaining your supporters and losing them.

Kyle Shannon - Using Video Storytelling to Get Political

Your ability to tell the stories of your library and its value is more important than ever. Video is the best way to share the impact on your community... and yet, video can be incredibly challenging and/or overly expensive to make. That's about to change!

Kyle Shannon, the inventor and CEO of Storyvine, a Guided Video platform will share his ideas on how you can create incredible video without breaking the bank, including how Storyvine creates video "Automagically." Lot's of people say "you should use more video." In this talk, you'll learn how.

Chris Hayler - Winning Levy's and increasing funding with paid phones

In this session we will go through all of the ways that you can use paid phones to help win tax levies and influence elected funders. We will cover how live calls can help influence voters and get them out to vote for levies. We will also discuss how patch through calls can connect library supporters with elected officials to influence budgets and other legislation that is beneficial to libraries. Additionally, we will talk about how peer to peer text messaging can show the values of your local library and how telephone town halls can help to convene a community conversation around the importance of libraries. We'll examine what strategies can be done with budget's in the hundreds of dollars to the tens of thousands.

Shelby Kerns - Fiscal Condition of the States

States are declines in tax revenues during the ongoing COVID-19 Crisis that eclipse the 11.4% decline experienced during the Great Recession. Almost all revenue sources – including sales and use, income, gas, and gaming taxes - are negatively impacted by the current fiscal crisis. Public library aid, state libraries and systems' budgets, and k-12 and higher ed spending are all contingent on the stability state budgets. Join Shelby Kerns, Executive Director of the National Association of State Budget Officers (NASBO), for a deep dive into state-level financial forecasts and hear about the concerns of state budget officers. The actionable insights from this session will help library administrators plan for the current budget environment and will assist library association leaders in developing policy and legislative agendas.

Justine Sarver - Getting a Seat at the Table: How c3 / c4 coalitions advance policy and funding

Broad-based coalitions that include non-profit organizations, political action committees, and the union community have been vitally important to promote issues like minimum wage, voter rights, reproductive justice, and medical marijuana and move them forward. In this context, a coalition is called a Table and the group of partners that sit around it create policy, pass legislation, and raise new revenue. Join Justine Sarver and John Chrastka for a conversation about the power, impact, and importance of political Tables and learn how library leaders who want to be at the Table should position their organizations and associations for coalition work.

Kristin Murphy - Politics Isn't a Dirty Word: Be an Effective Advocate in a Time of Uncertainty

These are uncertain times. How can you best leverage your voice to ensure your library has the resources it needs for the future? Join Kristin Murphy and learn how to build new relationships, nurture existing ones, and leverage these conversations to build your library's network. In this session, you'll learn effective ways to continue to advocate for your library. Even in the face of such contentious politics, library love is nonpartisan! Learn about how to proactively build relationships, gain valuable insights for talking to elected officials, and how to manage relationships so they’re ready to advocate for you when you need them.

Abby Levine - Advocacy in an Election Year

Elections bring about heightened attention to politics and public policy from the general public and can provide a great opportunity for nonprofits to engage people on issues affecting their work. The 2020 election is no different and a general election in November highlights concerns about public safety and get out the vote efforts, as COVID-19 has exposed shortcomings in municipal funding and public safety concerns at the local, state, and federal level. Nonprofit input and advocacy will be crucial for dealing with our pandemic, economic crisis, and undoing racist structures and policies. While many nonprofits are nervous about getting involved with public policy, particularly during an election year, it can be beneficial to highlight issues, engage with candidates, and educate voters on the issues.

Gail Perry - Fundraising for Major Gifts: Anyone Can Do It If You Just Ask Permission

Major gift donors want to see their donations go to work quickly and effectively - especially in the COVID era. Learn how to approach donors right now - in 2020. What do they want? What trends are we seeing? Discover how to ask for support during COVID times. Understand why today's donors value libraries and what you have to offer the world. You'll discover:

  • How successful asking has changed
  • The new 3-part format that works now to secure major gifts
  • How to use our new Permission-Based Asking approach to help your donor feel engaged and happy to give

Robyn Moore - Navigating Public Library Project Financing and Debt

Developing a finance plan often represents the most challenging part of making a dream construction project come true. This session will focus on various ways to navigate the debt markets to access funds for ongoing capital repairs, new library construction or renovations. Participants will learn about current market trends, why your library would consider issuing debt, various financing options and lessons learned from peer libraries before and after the debt issuance process.

Mark Richard, Ph.D. - Data: A Friend of the Library

In today’s world of tight library budgets, finding external funding sources for libraries has become a necessity. Whether for a capital campaign, a new program, or just additional resource acquisition, external funding can make the difference between a project that is successfully completed or stillborn. While we often think of donors as ultra-high net worth individuals, the truth is that many in the community could be a donor if they were approached with a need, a vision, and a specific ask. Of course, personalized asks are expensive, both in time and cost. Thus, it is necessary to narrow the pool of potential donors to those most likely to participate. How can this be done? Fortunately, data sources are available to accomplish this task.

Leslie Datsis - Building A Marketing Plan for Your Next Project Launch

Launching a new project, initiative, or campaign can sometimes feel overwhelming, especially if you are juggling multiple roles in an organization. Not having a clear understanding of messaging or priorities means that content and strategy efforts can go on autopilot. Then your campaign launches to disappointing engagement rates and ultimately, it can feel like a waste of time.

In this session, we will discuss how to organize your messaging and strategy through a clear and approachable marketing plan, and will provide you with an applicable template to get you started. This session will be great for the “doers”and their direct supervisors: marketing managers, digital content/social media managers, and librarians who also have marketing duties.

Dave Schenone - Empowering digital fundraising through the power of reading

COVID-19 is changing our lives on a daily basis. Schools and community organizations such as libraries will look different this Fall due to social distancing requirements which means a shift in fundraising strategies. Our session will focus how organizations like yours can take advantage of digital fundraising tools and techniques to promote a reading challenge that is focused on raising money and reaching the mobile fundraiser.

Jessica Rafuse - Accessibility @ Microsoft

With more than one billion people with disabilities in the world, Microsoft is passionate about accessibility and is invested in ensuring our products work for all our customers. Join Accessibility Program Manager, Jessica Rafuse, to learn about the evolution of accessibility at Microsoft, what we’ve learned on our journey, and how we’re making accessibility a core part of our culture and how we design and build our products. You'll leave this session understanding that people with disabilities are talent that will enrich every aspect of your organization.

Claire Humphreys - Dismantling toxic workplaces: How to shape the culture of your mission-driven organization

In this session, Claire Humphreys, Co-founder and CEO of Wethos, will dive into the tactics, tools, and strategies employed to build a workplace that revolves around empathy and collaboration. Learn more about how the considerations the company has made from a legal and code of conduct perspective, as well from a values alignment and communication point of view. Plus, get tips on how to hold team members accountable for showing up for each other during trying times.

Anjelica Triola - Building brand advocates: Tips and insights from big brands, adapted for small orgs

In this session, you'll get insights into the tools and frameworks that big brands like Patagonia, Nike, and Google use to attract brand advocates. Anjelica Triola, a brand and business consultant with 12+ years experience working across consumer, tech, political, and advocacy groups, will share her process for creating great experiences throughout every touchpoint in an audiences journey. You'll walk away with real practical suggestions for how to attract the right people, how to develop meaningful two-way relationships, and how to let research guide your mission.

John Miyasato - Canvassing for a Cause

In Canvassing for a Cause, John Miyasato will discuss: Best practices, Different kinds of canvassing and what has worked for EveryLibrary, so far, Operations behind issue based campaigns, Why promoting public libraries is a great and easy cause to gain support around, and EveryLibrary's experience working with Crossroads Campaigns.

Joshua Starr - American Attitudes Towards Public Education: Findings from the 2020 PDK Annual Poll

In this session, Dr. Joshua P. Starr, CEO of PDK International, will present the results of the 2020 PDK Poll of the Public's Attitudes Towards Public Education. This is the 51st year of the PDK poll, which is the longest running continuous poll of American's perspectives on public education. From school choice, to the use of standardized tests, diversity and the performance of the current administration, the PDK poll results inform the debate on public education policy and practice in unique ways.

Rachel Ramjattan - The Art of Fundraising: Becoming an Inspirational Fundraiser

Would you like to know the secret to inspiring donors to give?

Do you want to learn how to write fundraising appeals that raise more money?

Do you know how to calculate the right ask amount for each donor?

Join us for The Art of Fundraising: Becoming an Inspirational Fundraiser

During this workshop Rachel Ramjattan, best-selling author of No More Duct Tape Fundraising: The Nonprofit Leader's Guide to Becoming an Inspirational Fundraiser will teach you what inspires donors to give, how to advocate for the people you serve, and how to raise more money by making the right ask. You'll explore the 4 Pillars technique to help you frame your asks in ways that compel donors to take action.

Helena Burger - Leading from Within: How mission-driven organizations create policy change and pass legislation

AAPD, the American Association of People with Disabilities, is the nation's oldest and largest organization focused on increasing the community integration, independence, and rights and opportunities of all people with disabilities. Over a 30 year career leading AAPD, Helena Burger has helped defend and extend the impact of the ADA and launched the "RevUp Campaign" to build political power through voter drives and policy engagement. Join her and EveryLibrary Executive Director John Chrastka for a one-on-one discussion about designing grassroots programs and working effectively with non-governmental organizations, community and business leaders, and public officials to realize a policy agenda.

Amanda Litman - Running for office

Join us for a discussion about running for office with Amanda Litman of Run for Something and EveryLibrary Political Director, PC Sweeney. In this discussion you'll about why more librarians should run for office -- and how Run for Something can help. So if you're a library worker and you're thinking about running for office, this session will help you get started! It's not too late to get involved.

Alan Greenblat - Tax Revenues, Dysfunctional Government, and Libraries During the COVID Budget Crisis

State and municipalities are facing unprecedented financial challenges because of the COVID crisis. Tax revenues are down and federal help is uncertian. States and localities have failed to convince Washington that they represent not just a good but a necessary investment. Public libraries, school and academic libraries, and support organizations need to have actionable intelligence to understand what's coming and to make smart plans. In this session, join Alan Greenblatt, Senior Staff Writer at Governing Magazine, for a conversation with EveryLibrary's Executive Director John Chrastka about what states and municipalities are anticipating revenue shortfalls and how smart leaders are focusing on the future despite the uncertainties.

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