Tracks

Our tentative tracks will help you learn deeper skills to build support for your library

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A Flexible Virtual Conference

We’re excited to present a virtual format that allows our attendees to have the flexibility to build a conference schedule that fits their needs.

We made this conference as flexible as possible to fit your busy schedule. With three days worth of content, you aren’t going to want to miss out on anything. That’s why we made it possible to view the conference session in three different formats. All conference sessions will be made available on the first day of the conference. You can view these sessions in three unique ways to fit your schedule

  1. You can pick and choose the sessions that you want to attend and watch them at your convenience at anytime through the conference
  2. You can watch sessions by track if you are interested in gaining a deep level of knowledge in any area
  3. You can view the conference from beginning to end.

A few days before the conference opens, you will receive an email with links to view the conference sessions when they go live at 9am on September 14th in your time zone.

All tracks and topics will be pre-recorded and available on day one with speakers and attendees interacting live throughout all three days of the conference."

Fundraising

  • The Power of Resource Building: Institutional Support & Fundraising Component
  • Raise More Money Through Virtual Fundraising
  • Unlocking CSR for Libraries: How Corporate Social Responsibility Partnerships Can Add Capacity for Your Mission
  • A Fair for Everyone - Increasing Revenue With Follett Book Fairs
  • Aerio as Platform for Revenue Diversification and Community Engagement
  • Fundraising for Major Gifts: Anyone Can Do It If You Just Ask Permission
  • Empowering digital fundraising through the power of reading
  • The Art of Fundraising: Becoming an Inspirational Fundraiser
  • Building movements and raising money: Online fundraising best practices for right now

Understanding Library Funding

  • K-12 Funding in the COVID Crisis
  • What impact will the coronavirus have on school spending?
  • Plan Ahead for Your Library's Financial Future
  • Fiscal Condition of the States
  • Tax Revenues, Dysfunctional Government, and Libraries During the COVID Budget Crisis

Library Management

  • 10 Quick and Dirty Tips For Those Ready To Become An Inclusion Marketing Pro
  • Small Windows and Broken Mirrors: Cultivating the reading identity of Black Boys during an age of wokeness
  • Leading With Your Mission: From Good Messaging to Great Rhetoric
  • Ambassadors of Truth: How Librarians Can Help Save Our Democracy This November
  • Accessibility @ Microsoft
  • Dismantling toxic workplaces: How to shape the culture of your mission-driven organization
  • American Attitudes Towards Public Education: Findings from the 2020 PDK Annual Poll
  • The Advocacy and Entrepreneurship Alignment
  • Leading from Within: How mission-driven organizations create policy change and pass legislation

Advocacy

  • Engage with Your Community on Facebook and Instagram
  • Grassroots community organizing and labor unions
  • The Three Languages of Politics
  • Strategies for Nonpartisan Civic and Voter Engagement Activities
  • Using Facebook to Build community with ActionSprout
  • Personas In Action: Define Your Audience To Develop Your Message
  • Ambassadors of Truth: How Librarians Can Help Save Our Democracy This November
  • How to organize your community digitally to enact change with NationBuilder
  • Using Video Storytelling to Get Political
  • Getting a Seat at the Table: How c3 / c4 coalitions advance policy and funding
  • Politics Isn't a Dirty Word: Be an Effective Advocate in a Time of Uncertainty
  • Advocacy in an Election Year
  • Building brand advocates: Tips and insights from big brands, adapted for small orgs
  • Peer-to-Peer: Why you should be texting and how to do it effectively
  • The Advocacy and Entrepreneurship Alignment
  • Ballot Measures as a Tool for Advocacy
  • Leading from Within: How mission-driven organizations create policy change and pass legislation

Understanding the Data

  • The Mood of the Nation in the times of COVID-19 and Black Lives Matter and the Role of Libraries
  • Using a data-driven rapid-response approach to level up your digital advocacy game
  • What is voter & enhanced political data and how is it used?
  • Defining your audience: Identifying and targeting the individuals you want to reach
  • Personas In Action: Define Your Audience To Develop Your Message
  • Data: A Friend of the Library
  • American Attitudes Towards Public Education: Findings from the 2020 PDK Annual Poll

Messaging

  • Leading With Your Mission: From Good Messaging to Great Rhetoric
  • The Three Languages of Politics
  • The Best Publicity Practices To Promote Your Library
  • Personas In Action: Define Your Audience To Develop Your Message
  • Make your messaging stick: Why video is your best tool to craft memorable experiences for the issues that matter most

Marketing Your Library

  • 10 Quick and Dirty Tips For Those Ready To Become An Inclusion Marketing Pro
  • Engage with Your Community on Facebook and Instagram
  • Brand Strategy Made Easy: Start Marketing Your Library Today
  • The Best Publicity Practices To Promote Your Library
  • Personas In Action: Define Your Audience To Develop Your Message
  • Building A Marketing Plan for Your Next Project Launch

Library Campaigns and Elections

  • 8 Principles for Running A Modern, Digital Library Campaign
  • What is voter & enhanced political data and how is it used?
  • Strategies for Nonpartisan Civic and Voter Engagement Activities
  • How to organize your community digitally to enact change with NationBuilder
  • Winning Levy's and increasing funding with paid phones
  • Canvassing for a Cause
  • How to Connect with Voters through Personal Stories
  • Ballot Measures as a Tool for Advocacy
  • Running for office

 

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