Tracks

Our tentative tracks will help you learn deeper skills to build support for your library

A Flexible Virtual Conference

We’re excited to present a virtual format that allows our attendees the flexibility to build a conference schedule that fits their needs.

We made this conference as flexible as possible to fit your busy schedule. With three days worth of content, you aren’t going to want to miss out on anything. That’s why we made it possible to view the conference session in three different formats. All conference sessions will be made available on the first day of the conference. You can view these sessions in three unique ways to fit your schedule

  1. You can pick and choose the sessions that you want to attend and watch them at your convenience at anytime through the conference
  2. You can watch sessions by track if you are interested in gaining a deep level of knowledge in any area
  3. You can view the conference from beginning to end.

A few days before the conference opens, you will receive an email with links to view the conference sessions when they go live at 9am on September 14th in your time zone.

All tracks and topics will be pre-recorded and available on day one with speakers and attendees interacting live via Slack throughout all three days of the conference."

Keynotes

  • 9am local everywhere

Understanding Modern Organizing and Advocacy Tools

  • Tools for Fundraising 
  • Buttons, banners, and yard signs
  • Media Ad buying (radio, tv, podcast, etc…)
  • Media coverage and media relations
  • Creating Video ads
  • Creating Content

Marketing to Build Support

  • Political Languages
  • Messaging Strategies
  • Social Media Done Right
  • Email Done Right
  • Audience and Messaging Segmentation for Librarians
  • Language and stories
  • Using Influencers to build campaign (cameo, Trend.io)
  • Graphic Design (netroots nation example)

Supporter Identification

  • Digital Tactics and Tools for Identification
  • Understanding Supporters
  • Big Data

Coalition Building and Partnerships

  • Community Organizing
  • How to find Organizations
  • Powermapping a community or campus
  • Working with Unions

Political Literacy and Skills Building

  • Theory of change
  • Body Language
  • Schmoozing and Networking
  • Library Funding Overview (where does the money come from?)
  • Library Financing
  • Building Smart Strategic Plans for Support
  • Getting on the Ballot

Lobbying and Legislative Days

  • How legislation works
  • Regulations and rulemaking
  • Persuasion 
  • Engaging issues that matter other than literacy
  • Bridging the partisan divide

Diversified Income for Libraries

  • How to raise money
  • Grants
  • Foundation Panel 
  • Donor Cultivation
  • Donor Research
  • Selling things
  • Corporate responsibility money
  • Donor-advised funds
  • Community Foundations
  • Vendor passive income Showcase

       

Thank You To Our Sponsors