Leslie Datsis - Building A Marketing Plan for Your Next Project Launch

Launching a new project, initiative, or campaign can sometimes feel overwhelming, especially if you are juggling multiple roles in an organization.

Launching a new project, initiative, or campaign can sometimes feel overwhelming, especially if you are juggling multiple roles in an organization. Not having a clear understanding of messaging or priorities means that content and strategy efforts can go on autopilot. Then your campaign launches to disappointing engagement rates and ultimately, it can feel like a waste of time.

In this session, we will discuss how to organize your messaging and strategy through a clear and approachable marketing plan, and will provide you with an applicable template to get you started. We will discuss:

  • How to connect audience targets and personas to your marketing plan
  • How to pinpoint when a plan utilizes which social media platforms, email marketing, PR, and traditional marketing methods.
  • How to outline campaign content and its integration with other content in your calendar
  • How to communicate your marketing plan with multiple stakeholders and team members.

This session will be great for the “doers”and their direct supervisors: marketing managers, digital content/social media managers, and librarians who also have marketing duties.


Politicians, legislators, and political action committees are aiming their sights at library funding.
This conference will train library workers, supporters, and advocacy groups to build support for library funding in their communities.

Leslie Datsis is an audience development consultant that helps video productions, podcasts, and organizations identify their audiences and build genuine communities around them. With over a decade of experience in video strategy, social media strategy, and digital marketing, she continuously loves to learn about how communities connect and thrive. This started as an early contributor to the YouTube community, and has continued through oral storytelling projects like One Time Stories and Story Circle DC.

Leslie entered public media as the Associate Director of Audience Development for PBS Digital Studios, a network of educational digital shows for young audiences. She oversaw audience development and engagement for shows including Physics Girl, Eons, Origin of Everything, It’s Okay to be Smart, Monstrum, and The Art Assignment.

Leslie’s current clients range from public media stations, to independent podcasts, to powerhouses on YouTube. She was born and raised in Mississippi and currently resides in the DC area.

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